Amazon PPC questions, answered without the sales pitch

Amazon PPC (pay per click) is Amazon's advertising system where sellers bid on keywords and product targets and pay only when a shopper clicks. It covers Sponsored Products, Sponsored Brands and Sponsored Display.

You pay Amazon to show your product higher in search results. If nobody clicks, you pay nothing. If they click and buy, the sale also boosts your organic ranking.

Amazon runs an auction for each ad placement. Your bid competes with other advertisers, relevance and expected conversion decide which ads qualify, and the winner typically pays just above the next-highest relevant bid rather than their full bid.

Three jobs: launching new ASINs into visibility, defending branded search from competitors, and scaling proven products profitably. Each job needs a different target ACOS.

The ongoing work of structuring campaigns, harvesting converting search terms, negating wasteful ones, managing bids and budgets to a profit target, and reporting on true profit rather than spend.

Allow 7-14 days for usable data, 30 days for structure to show results, and 60-90 days for a rebuilt account to settle into a stable, profitable ACOS.

A specialist who works only on Amazon advertising: campaign architecture, keyword research, bid strategy and reporting. Unlike a generalist marketer, they understand how ad sales feed organic rank.

Set a target ACOS per ASIN, separate branded, generic and competitor traffic into different campaigns, review search-term reports weekly, negate waste, and change bids in small capped steps. Our weekly playbook walks through the full cadence.

Fix structure before bids, judge campaigns on profit rather than ACOS alone, and never optimise a conversion-rate problem with bid changes — check the listing first.

Yes. Amazon PPC management software handles bulk bid changes, rule-based automation and reporting well, but it cannot set strategy. We combine tooling with senior human review.

There is no single winner — most tools read the same Amazon Ads API data. The right choice depends on catalogue size, whether you need bulk operations, and how much rule-writing your team wants to own.

Roughly $500-$1,000 for a freelancer or virtual assistant, $1,000-$3,000 for a specialist agency, or 10-20% of ad spend on percentage models. Our plans are flat monthly fees starting at $799.

Many, but the shortlist worth having includes only Amazon-focused agencies with named PPC managers, published pricing, and reporting on profit. BuyBoxr manages accounts across the USA, UK and EU.

BuyBoxr provides managed Amazon PPC for FBA sellers, brands and aggregators, including white-label Amazon PPC management for other agencies.

Yes, as an add-on for bulk operations and reporting support alongside a managed PPC plan.

Yes. Walmart PPC management is available as an add-on for multi-channel brands.